How to Create Eye-Catching Social Media Graphics in 5 Steps
Are you looking for a few tips to create amazing social media graphics?
These platforms are the perfect way to expand your reach and get your company name and brand out there. They’re also a great way to engage with your target market and talk to them one-on-one.
It’s important that you’re using social media correctly and that you’re getting the best results. So, how do you make your content look good, too? That’s where social media graphics come in.
Be sure to use these five key steps to create your amazing graphics and set your business apart on all of the major social media platforms.
1. Establish an Aesthetic for Your Graphic Design
Begin by visualizing the overall image, color palette, and any important text elements that make sense for your brand. Choose colors that reflect your brand identity and the content of your social media posts.
When used consistently, this creates an effective look that people can recognize with your company name. As you’re designing, it’s also important to consider the context of the post in terms of size, layout, and alignment. Instantly recognizable graphics will draw in potential followers, gaining further recognition for your brand.
2. Choose a Suitable Platform for Designing
If you plan to post mainly images, a platform with a library of stock social media images and customizable templates can save time and be great for quick, high-quality designs. For more complex animations you will want to find a platform that allows for easy importing and exporting of files and allows you to customize timing effects, transitions, and more. Some popular options are Canva, Adobe Photoshop, and Adobe After Effects.
3. Take Advantage of Color Psychology
By understanding the psychology of different colors, marketers can create powerful visuals and share them on social media channels to attract potential customers. For example, blue is typically used to represent trust and calmness, while yellow is often used to represent energy and happiness.
On the other hand, green can often be associated with health, growth, and nature. By understanding how color psychology can affect users on a subconscious level, you can use it to create attractive and effective social media visuals that will draw in your audience.
4. Play With Different Fonts and Styles
Try making use of bold fonts, intricate typefaces, and catchy lettering styles to create a post that stands out. Create a focal point with larger font sizes and use complimentary fonts and colors to further emphasize your visuals.
Combining different fonts and styles also adds visual interest and variation, gifting your posts with a special touch. With a bit of creativity, your graphics can turn into attention-grabbing pieces.
5. Invest in Stock Images and Visuals
Investing in stock images and visuals that are visually appealing can be a cost-effective way to do this. One great tool for creating stunning visuals is an image flipper.
With it, you can easily upload your images and logos, create a library of photos, and apply text and filters to them. It also has a range of features to help make the creative process even quicker, such as templates, automated layouts, and more.
Design Tips to Make Your Social Media Graphics Shine
Creating eye-catching social media graphics has never been easier. By following five easy steps, making high-quality graphics for social media is within reach.
Now, why not get started on creating some yourself? Try it out now and see for yourself the beautiful graphics you can make!
Are you looking for more tips and tricks? Check out our other blog posts today!